Introduction
Whether you’re actively searching for a new job or simply open to new opportunities, LinkedIn is a key tool for getting noticed. But there’s one simple tweak to your profile that can significantly boost your chances of being found. Without it, you significantly reduce your chances of getting approach directly by law firms or recruiters for specific roles, no matter how qualified you are.
The Key Tweak: Use the Right Keywords
External and internal recruiters often use something called Boolean searches to sift through profiles on LinkedIn. This means they’re using specific keywords to find candidates who match what they’re looking for. If your profile doesn’t include these keywords—whether it’s your practice area or a specific legal skill—you simply won’t show up in their search results.
How to Make This Tweak:
1. Update Your Headline:
Your LinkedIn headline shouldn’t just be your job title. Instead, think about the terms that describe your expertise. For example:
– Instead of “Associate at XYZ Firm,” try “Corporate Lawyer | Mergers & Acquisitions | 5+ Years Experience.”
2. Improve Your ‘About’ Section:
Use your ‘About’ section to clearly outline your skills and practice areas. Include keywords like “commercial litigation,” “employment law,” or “M&A transactions,” depending on your expertise. Recruiters are searching for key legal technical experience.
3. Add Detail to Your Experience:
When describing your roles, mention specific cases, transactions, or projects. This helps recruiters zero in on your profile when they’re searching for your exact experience.
Why This Matters:
Even if you’re passively looking for a new role, including the right keywords ensures recruiters will find you for their roles. The best opportunities are always the one you are approached about rather than physically applying for job. Alternatively if you want to avoid approaches remove the key words and you will not get troubled by a recruiter.
Conclusion:
Don’t let opportunities slip by because your LinkedIn profile isn’t optimised. By updating your headline, ‘About’ section, and experience with the right keywords, you’ll make it easier for recruiters using Boolean searches to find you for the roles that fit your skills and aspirations.
If you’d like expert guidance on how to tailor your LinkedIn profile for maximum visibility, feel free to reach out to us on enquiries@bluepencilglobal.com . We offer a LinkedIn profile assessment to ensure your profile stands and you get yourself headhunted!
